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« Design Challenge: Chocolate - PHASE 2 | Main | 30 Minute Challenge: PSA Poster »
Tuesday
Dec092014

Design Challenge: Chocolate - PHASE 1

Intro:

Dear students,

My name is Maria Willems and for the past 10 years, I've been selling my handmade chocolate bars at farmer's markets, at holiday bazaars, and to custom order clients. Now that I'm retired, I'm looking to start selling bars in a storefront in downtown. First, I need an updated look for my packages. I hope you can help.

The name of my company is Le Petis Riens and for the past few years, I've simply used my handwriting on simple gold and silver packages. I only make three types of chocolate - white, milk, and dark - but I want them to stand out as a fancy treat that you might give a loved one. I imagine that my client is someone my age, who likes the finer things in life, even if they can't afford them usually. I've travelled to Europe three times in my life and can never get enough of Belgium, Amsterdam or the France/Germany border. Those areas just SCREAM "chocolate" and European luxury.  

Oh, my chocolate bars each weigh about 120g (4.24 oz).  They're each about 4 inches x 6 inches. I'll get you precise dimensions soon. I don't have a color scheme in mind, but when I think of my product I think of Paris in the springtime and all of the colors of the trees, mixing with the old-world style builindgs and streets.  I do want people to know that it's a fancy product, but I do want them to know that it's made in America.  I hope you can help.

Sincerley,

Ms. Willems

Design Process:

Step 1: Identify the problem

Step 2: Research

Step 3: Brainstorm

Step 4: Draft

Step 5: Deliver Draft / Edit

Step 6: Publish / Deliver Final

Process:

 

  • Make a new folder called "Chocolate" 
  • Inside this folder make a folder called "Research"
  • Make a new Google Document called "Chocolate Problem".
  • Design problem resource: http://www.technologystudent.com/PDF4/brief1.pdf
  • Write a short description of the DESIGN PROBLEM.  Start your description with: "My Client Maria Willems..."  Be sure to share your finished design problem statement with me in Google.
  • Next, begin the research process.  Use the web to research everything she mentions in her letter. What type of things should you research?

 

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